It's new to you if you don't know otherwise

Hi,

In my last post, I mentioned some music videos from the 80s that seem to knock around in my consciousness and occasionally come to the fore. In particular, I mentioned Rock It by Herbie Hancock, Miami Vice (Theme) by Jan Hammer, and Atomic Dog by George Clinton. I could only find something for Rock It. I'll keep digging around for the other two.

It's kind of odd for me to be making this post about Rock It by Herbie Hancock in the sense that I'm not particularly a fan of music from the 1980s, nor a fan of electronic music, nor a fan of jazz. So, I guess it's mostly about how creative the music video is for the song, and how the song strikes me as funky and cool. I had never even heard of Herbie Hancock until I first saw this video way back in the 1980s, but I eventually learned about his great talent and fabulous career in jazz before making this kind of a novelty hit for himself. I'm sure that at the time, an older person who already knew of and appreciated Herbie Hancock would laugh at hearing someone of my age at the time, like 10 or 11 years old, talk about this strange video with robots in it by "some guy" named Herbie Hancock.

Maybe it was a deliberate move on his part to try and reach a (most likely) younger and unacquainted crowd with this song and video than his usual audience. It is definitely a smart move in both an artistic and financial sense for an artist to try something new once in awhile to reach a different audience. It certainly worked in my case.

Here's the video, hope you enjoy it.

Herbie Hancock - Rockit
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